Summary:
Effective outreach in behavioral healthcare is about more than marketing. It’s rooted in clinical understanding, authentic relationships, and intentional business strategy. This presentation explores how professionals can strengthen their personal brand by leading with empathy, communicating clinical information in a relatable way, and building meaningful connections with referral partners, colleagues, and families. Attendees will gain practical strategies to enhance networking, improve communication, foster lasting professional relationships, and approach outreach with a balance of compassion, credibility, and business acumen.
Objectives:
• Recognize the role of clinically informed, relationship-centered outreach in building trust with referral partners, families, and patients.
• Apply effective communication and personal branding strategies to strengthen professional relationships and enhance outreach efforts.
• Identify practical business development techniques that balance authentic connection with strategic growth in behavioral healthcare.
OUR PANELISTS:
•Tom Parker LISW - Director External Relations, Lindner Center of HOPE
•Eve Boyd - Community Ambassador, Guiding Bright Minds
•Christopher Bennett - CEO, Ava Health
•Liz McGhee - Director of Engagement, Stride Denver
